These are designed to demystify Customer Relationship Management – to explain what it is (and what it’s not!). Using a combination of instructor-led sessions and exercises, they will help businesses understand how they can make better use of their information (or data).  That information can be developed into knowledge which can facilitate the identification of solutions to suit specific situations.

So – what’s it all about?  Basically, the essence of Customer Relationship Management is to allow an organisation to:

Manage time better

• Improve relationships
• Work as a team
• Forecast and track sales
• Communicate better

Now, you probably think “I can do all of these things anyway…”.  You probably can, CRM just helps to join everything up in such a way that you avoid duplication of effort and generally improve efficiency throughout the organisation. The workshop will consider several main elements of Customer Relationship Management:

Practising CRM	Developing the relationship Nurturing relationships Analysing relationships
The Sales Process	Finding customers Making the sale After sales service
Data Protection Act	What it covers Exemptions How to register
The CRM process	Relationship intensity Understanding & targeting customers

The primary outcome of the workshop is for delegates to design their own Action Plan, to review various elements of their business:

• Paper systems
• IT systems
• Products and services
• Customer service
  
  and to
   
• Build an understanding of customers’ needs and values
• Identify the opportunities in the customer database

Please Phone or Email us to discuss your requirements.

Contact Kevin Ferguson at:

Ancora Imparo IT Consultancy, Scion House, University Innovation Park, STIRLING, FK9 4NF

T: 01786 811311    M: 07739 105576    consult@ancora-imparo.co.uk