Customer Relationship Management is a management approach that seeks to create, develop and enhance relationships with carefully targeted customers in order to maximise customer value, corporate profitability and thus shareholder value.  CRM is primarily concerned with utilising information technology to implement relationship marketing strategies.
 

Customer Relationship Management is about automating and enhancing the customer-centric business processes of Marketing, Sales and Service.  CRM focuses on ensuring that front-office applications improve customer satisfaction.  This results in added customer loyalty, which directly affects the organisation’s bottom line.

You can find out more at one of our CRM Workshops.

Contact Kevin Ferguson at:

Ancora Imparo IT Consultancy, Scion House, University Innovation Park, STIRLING, FK9 4NF

T: 01786 811311    M: 07739 105576    consult@ancora-imparo.co.uk